Witex laminate flooring 2005

Witex laminate flooring

The Witex collections continue to be divided into good-better-best-segments.
The new Witex good-segment will include the collections bonita and bonita color which are already known on the market. The patterns remain unchanged. Due to the FSC-certified HDF-core board they have been awarded by Ökotest with a rating ”very good“ and can thus be called an ecological laminate flooring.
A new marena collection will be added to the Witex better-segment. This collection will be newly positioned by Witex International Flooring Ltd.
Here the slogan is: “reasonably priced instead of cheap“.
New appealing and exclusive patterns from 1-strip, 2-strip and 3-strip to tropical bamboo featuring innovative technology like antistatic equipment, classification 32 and different surface structures provide the customer with more value than he would find in the discounter or DIY-store!
The galea collection 2004 will partly be integrated into the new marena collection.
The comodo and antica collection of the Witex better segment will be upgraded to classification 32 and will be positioned more attractively in price.
The Witex best-segment will continue consisting of castilia, casa, antica authentic and comodo authentic. Due to the upgrade to classification 32 and a more attractive positioning in price, these collections will remain to be interesting for the contract business.
The special contract collection grande with classi-fication 33 that was already launched successfully in May 2004 will remain unaltered.
New, higher quality warranties for the domestic sector provide the customer with the certainty he needs for an investment in his living area and which he can expect from a Witex premium laminate flooring.
Starting off with 10 years for the bonita collection and 25 years for the grande collection, Witex now covers all segments.

Extraordinary designs and a unique variety of patterns

Within all Witex collections the demanding consumer finds the most attractive and unique patterns. This group of buyers is looking for products which express their desire for specialty and individuality. Wood species like teak, wenge, afzelia and mahogany, especially tropical woods, accommodate these desires. The Witex people from Augustdorf have noticed that in the laminate as well as in the parquet flooring segment. With these patterns, the Witex laminate flooring collection distinguishes from the monotony of DIY-stores and bargain buys.

Optics and feel of the surface = remarkably authentic!

Since a while ago, Witex offers as part of the laminate flooring segment registered embossed wood surfaces, extra-matt surfaces or authentic groove optics (V-groove) of single planked boards. These give products in reference to the original more authenticity and higher quality. They are an important decision criterion for premium laminate floorings by Witex.

Technical development as a self-perception

By standard, all collections feature the Witex LocTec-locking system, the world’s best glue-less laying method that has proven itself millions of times. Over 50% of the brand collections are equipped with the sound-protect-acoustics system, invented by Witex, that is already integrated and ready for laying.
Antibacterial, antistatic surfaces belong to the Witex product range just as well as the authentic groove optics of single planked boards.
The highly diverse surfaces like textured surfaces of wood and tile designs, wood harmony surfaces (registered wood embossment) of the antica collection and the matt, oiled surface optics of the comodo collection make Witex laminate flooring collection a specialty.